OUR ORIGIN STORY

 

FOUR FORCES CREATIVELY CONSPIRED TO SPARK AURA LUVR INTO BEING:

1. PASSION — Once upon a time, a 7-year-old budding Geologist uncovered the thrilling words metamorphic, sedimentary, and igneous. Fascinated by science and the incredible masterpieces born of the earth, she set out to learn, collect, and explore — accompanied by a pet rock named Pierre, who had his very own beret.

2. EXPRESSION — Over time, this kiddo came to understand that her language of love was showing. Demonstrating. Delighting loved ones with action. It had always been challenging to put her feelings into words, but she liked doing + making neato things to communicate her care. This was her way.

3. GIVING — As a teenager and reaching to the present time, she crafted packages for the people she loved. They contained: her friends — those fascinating + meaningful minerals (to send love, soothe a heart or spirit ache, draw good luck, whatever was needed), quirky treats, and a handwritten note. She knew the gems would heal and hearten with their magic. And they did.

4. SHARING — Realizing she could do this on a grand scale — giving anyone + everyone a way to surprise, delight, and uplift their loved ones (or themselves!) with something real, mineral, and meaningful — AURA LUVR was born.

 

AND NOW, WE AURA LUVRS ARE DELIGHTED TO DO THIS EVERY DAY:

 * Make people happy!

 * Live in the magical world of minerals. These gems are our family. You’d be surprised at what enchanting company + excellent conversationalists they are. You will find out when you have your own menagerie.

 * Learn. Explore. Delight.


It just doesn't get better than that, now does it?!