OUR GUIDING PURPOSE:

SURPRISE, DELIGHT, UPLIFT, + EMPOWER.


We want you to have good energy inside + good energy you can touch.

Whenever you need Light, Strength, Lifting Up, Comfort ... we want you to hold your good energy gem and know that you are filled with INFINITE GOODNESS.

Everything you see here is the product of countless hours of work, thought, + love. We put Good Energy Inside everything we touch and into everything we do.

 

THE AURA LUVRS:

the aura luvrs emojis! hello!
We are passionate, hard-working, perfectionistic, mineral-loving, creative scientists.

WE ALL HAVE SCIENCE DEGREES.

WE'RE PROUD MEMBERS OF THE MINERALOGICAL SOCIETY OF SOUTHERN CALIFORNIA.

WE ARE VORACIOUS LEARNERS. 24/7. INSATIABLE BRAINS. 

 

HOW OUR GEMS + PACKAGING ARE UNIQUE:


OUR GEMS ARE NATURAL. NAKED + GLORIOUS. NEVER DYED.

WE'VE BUILT STRONG RELATIONSHIPS DIRECTLY WITH MINERAL MINES. WE KNOW WHERE OUR GEMS COME FROM + HOW THEY'VE BEEN MINED: RESPONSIBLY + WITH CARE.

98% OF OUR GEMS ARE INDIVIDUALLY HAND-CHOSEN. ( = LOTS OF TIME + TRAVEL. WELL WORTH IT.)

 ALL OUR GEMS COME WITH THEIR OWN LOVELY + LONG-LASTING CONTAINER HOMES TO KEEP THEM SAFE.

 WE HAND-BATHE EVERY GEM. RUB A DUB DUB!

 99% OF OUR PACKAGING IS MADE WITH RECYCLED CONTENT, IS RECYCLABLE, OR BOTH!

 OUR MATERIALS ARE DESIGNED TO BE REUSABLE IN 1,000,000+ WAYS.

WE ARE EARTH-CONSCIOUS + VEGAN-FRIENDLY. WE VOLUNTEER + DONATE. ANIMALS + ENVIRONMENT.